The EcoTypes survey results in four main EcoTypes, with two subtypes for each. These EcoTypes are defined by their approach to the three EcoTypes themes of Place, Knowledge, and Action. But these definitions may sound abstract to you—say, what does it mean that Traditional Ways (S) involves human Place, old Knowledge, and small Action?
Below* are personae—idealized people, typical of college students in the U.S.—representing each of the four EcoTypes and two subtypes. You will see that there is considerable difference in the ways people might care about issues of environment, both between and within each of the four main EcoTypes!
One way to compare how they differentially care is exemplified in the global priorities, from a list of Sustainable Development Goals (SDGs), for each. You may wish to consider not only what they care about, but also why, as both may suggest important differences.
Our differing EcoTypes can be a source of creative solutions. How might people who embody the personae below work together, while honoring their differences?
Of course, the personae below are only that, involving very brief, generalized descriptions of possible EcoTypes. You may, or may not, resonate with the one who represents your EcoType. They also do not necessarily represent a diversity of ages and other forms of demographic difference. How would you construct personae that represent EcoTypes differences among people like you?
Sage (Earth Spirit (S)): Sage grew up in the city, but she loves to wander in the forest as her way of Earthing: connecting with the spiritual force. She makes careful lifestyle choices, only buying products that are labeled sustainable or natural. One SDG she prioritizes is Responsible Consumption and Production, reflecting her lifestyle commitments as a green consumer.
Morgan (Earth Spirit (B)): Morgan identifies as nonbinary, and cultivates ecospirituality as an important part of their life. They are a committed environmental activist, joining up with friends to protest greedy corporations that ruin nature. One SDG they prioritize is Climate Action, so that Earth can recover from capitalist fossil fuel destruction.
Latisha (Ecoscience (S)): Latisha has always thrived as a person of color in science, and grew up spending frequent times with her family outdoors, so her envisioned environmental contribution involves field research in ecology toward habitat protection. On SDG she prioritizes is Life On Land, as her work as a scientist will contribute knowledge toward terrestrial biodiversity conservation.
Nathan (Ecoscience (B)): Nathan has an interest in international environmental policy, especially related to global exploitation of marine resources. He looks forward to a career in law, where he can help promote science-based policies that protect marine mammals. One SDG he prioritizes is Life Below Water, in line with regulations he hopes to create to honor life in the world’s oceans.
Kabir (Technoprogress (S)): Kabir is studying engineering, and hopes to help develop cost-efficient solar panels for rural people who live without electricity. He is optimistic his work can incrementally contribute toward better lives for these people. One SDG he prioritizes is Affordable and Clean Energy, to which he can contribute his engineering expertise.
Claire (Technoprogress (B)): Claire envisions future societies that enjoy a higher quality of life with less pollution via advanced technologies. She supports government-funded research and development, and related policies, to achieve this transformation. One SDG she prioritizes is Industry, Innovation and Infrastructure, as the institutional basis for technological development.
Mustafa (Traditional Ways (S)): Mustafa is an international student from Turkey studying economics and planning on a career in agricultural business. His family is devout Muslim, and his faith is an important part of his life, guiding him to serve humanity. One SDG he prioritizes is Zero Hunger, to which he hopes to contribute in his own way as a businessperson.
Isabella (Traditional Ways (B)): Isabella grew up with Western science and technology, but honors Indigenous peoples and wisdom as a superior way of life. She advocates structural change to halt continued colonization of these people and their land. One SDG she prioritizes is Peace, Justice and Strong Institutions, as an important systemic means to promote Indigenous justice.
*All images courtesy Flaticon